Schwartz - The Sound Of Taste

An audio visual installation in association with Schwartz Flavour Shots, an innovative new range of herb and spice blends locked in oil. What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create what they describe as a ‘Sonic Flavourscape'. Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.

The project bought together an eclectic collective of creative collaborators. DJ/Producer MJ Cole was approached to translate the sensation of taste into a musical composition. Film maker Chris Cairns and pyrotechnic designers, ‘Machine Shop’, then went to work turning this sound into a physical scale.

The making of 'The Sound of Taste'

Creative Credits:
Ad Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Andy Lockley
Art Director: Pauline Ashford Copywriter: Mike Kennedy
Producer: Katherine Maidment
Assistant Producer: Charlotte Marshall
Managing Partner: Philippa Baldwin Business
Director: Camilla Ashenhurst
Planner: Matt Buttrick
Account Manager: Lucy Gregory
Account Executive: Rowenna Trevellyan
Creative Producer: Georgie Moran
Director: Chris Cairns
Production Company: Partizan
Music: MJ Cole / Soho Sound
Post Prod: MPC
Editors: Trim
Sound Design: String and Tins