Sometimes a tiny hobby turns into a 52,000 square foot work of art, see how Sony captured it with the QX100 in the W+K created "Be Moved" ad campaign featuring master creator of miniatures Bruce Zaccagnino.
The QX100 separates camera from phone. We used it to bring artistry and engineering together. We introduced the creator of the world's largest model railroad to a photographer specializing in miniatures. Together, they use Sony's QX100 Lens-Style Camera to share Northlandz with the world.
Creative Credits:
Project: Be Moved, Separate Together
Ad Agency: W+K, Portland
Creative Director: Mike Giepert, Dan Hon
Copywriter: Charlie Gswhend
Art Director: Devin Gillespie
Information Architect: Jason Sack
Creative Technologist: Billy Mcdermott
Head of Interactive production: Pierre Wendling
Head of Production: Ben Grylewicz
Content Producer: Katie Reardon
Associate director of Technology: Ryan Bowers