The Lamborghini Centenario LPm 770-4 is the most fitting tribute to Ferruccio Lamborghini in his centenary year. The Centenario’s naturally aspirated V12 engine produces 770 hp and powers from 0-100 km/h in 2.8 seconds, from 0-300 km/h in 23.5 seconds with a top speed of more than 350 km/h.
The futuristic and essential design includes an extending rear wing providing more downforce at high speeds: the body, monocoque and all other body parts and trims are built entirely in carbon fiber.
Apple CarPlay is included, allowing a safe, effective way to make calls, request directions, play music and access the functionality of an iPhone. The infotainment system includes a sophisticated telemetry function: the Centenario provides ultimate performance, both on road and, should an owner wish, on track. via: lamborghini.com
Creative Credits:
Ad Agency: J. Walter Thompson, Italy
Creative Director: Luca Zamboni
Art Director: Simone Adami
Copywriter: Beatrice Chignoli
Account: Sonia D’ettorre
Cdp: BRW Filmland
Directors: Paolo Borgato, Luca Zamboni
VFX Supervisor: Dario Sbrana
Director of photography: Leandro Ferrao
Executive producer: Stefano Bonfanti
Producer: Giulia Buffa
Music and sound design: Massimiliano Pelan
Post-production audio and video: Post Atomic
Editor: Gabriele Agresta