Muse USA partners with the talents at Santa Monica-based post production company Therapy Studios to capture the au courant sophistication of the 2016 Honda Civic Coupe.
Directed by Warren Fischer of Bunker, the fresh spot takes the viewer on a cruise through city streets, where the all-new Honda Civic Coupe is the center of attention for enthusiasts ready to document the moment with cameras and smartphones. A sleek hipness blends with an artistic eye to capture the movement of the Civic through a chilled slo-mo urbanite experience. This Honda spot tells the story not of a car, but of a culture.
Editor Lenny Mesina’s cuts propel the energy and heighten the impact as the car bursts through a swirl of smoke, as complementary visual effects by artist Wren Waters give the footage a subtle mix of grit and street glam. Colorist Robert Curreri seamlessly transitions from the softer cityscape tones to pops of color, while the commanding bass-heavy sound design by Jeff Fuller proves he can set the mood for any occasion.
Creative Credits:
Agency: Muse Communications Inc.
Creative Director - Michael James McCallum
Sr. Copywriter: Aireka Muse
Art Director: Trenton Foon
Producer: Vanessa MacAdam
Production Company: Bunker
Director: Warren Fischer
Post Production: Therapy Studios
Producer: Connor Callaghan
Executive Producers: Joe DiSanto & John Ramsay
Editor: Lenny Mesina
Assistant Editor: JT Bowers
Color: Robert Curreri
Mixer: Jeff Fuller
Audio Assistant: Brandon Kim
VFX Artist: Wren Waters
Flame Assistant: Geoff Stephenson