Inhale inspiration. Exhale art. Becoming Violet is an exploration into the transformative and uniting power of creativity, the persistent internal desire to create beauty out of chaos.
Creative Credits:
Ad Agency: Lair, New York, USA
Director: Steven Weinzierl, The Collective @ LAIR
Owner/Founder, Collective @ LAIR: Thor Raxlen
Cinematographer: Derek McKane
Music Credit: Ed Harrison (0Edit), Song: 'Annual'
Executive Producer: Mark Aji
Head of Production: Theresa Loguercio
Director of Marketing, BalletMet: Lynette Shy
Dancers: Jessica Brown, Grace-Anne Powers, Carly Wheaton, Miguel Anaya, Jarrett Reimers & Josh Seibel
Choreographer: Edwaard Liang
Crew: AJ Cherup, Ryan Blazso, Jennifer Zmuda, Taylor Starek, Judy Barto