Marina del Rey, CA-based production company Backyard director Xander™ brings people together to embrace the highs and lows of life in the new :30 “Apartment” direct to client campaign for Hulu—capturing a multitude of living room adventures of twenty-something roommates, ranging from a girls night binge-fest to a fun house party, a surprising romance and a sniffle-filled sick day. The duo of friends takes in the humor, drama, excitement and, at times, tears, that Hulu’s robust content library has to offer from the comfort of their couch.
The campaign also features two additional :30 spots. “Family Room” shows the fun and incidental mayhem of living room family viewing and “Road Trip” where the act of streaming content on Hulu acts as a symbol of peace and harmony during a family excursion.
Creative Credits:
Client: Hulu
Title: “Apartment” :30, “Family Room” :30, “Road Trip” :30
Agency: Hulu (Santa Monica, CA)
SVP Marketing: Jenny Wall
VP Marketing: Richard Kim
Manager, Brand Marketing: Kyle Looney
Associate Brand Manager: Nira Patel
Director of Video Production / Copywriter: Damon Van Deusen
Senior Video Producer / Copywriter: Nathan Alexander
Manager, Design: Andres Montano
Director Creative Solutions: Tom “TJ” Walker
Creative Solutions Producer: Allison Shannon
Production Company: Backyard
Director: Xander™
Director of Photography: Adam Richards
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Line Producer: Caleb Omens
Editorial: Hulu
Editor: Aly Parmelee
Senior Video Producer: Nathan Alexander
Manager Motion Graphics: Stan Lim