With 28% of voters considering a move to Canada should the “wrong" candidate win the presidency, Esurance created “Election Insurance,” feat. the voice of Actor John Krasinski. Beginning April 1, Esurance will be the first insurance company to offer home protection to US voters for the next four years while they wait out the next presidential term abroad.
Disclaimer: Election Insurance is not available in any states—it’s, of course, an April Fools joke. Likewise, the company is not liable for any walls erected after your departure and assumes no legal or financial responsibility if your assets are redistributed for the greater good in your absence.
Creative Credits:
Client: Esurance
Agency: Leo Burnett Chicago
Campaign: Election Insurance
Chief Creative Officer: Britt Nolan
Creative Director: Brian Shembeda, Jeff Candido
ACD/AD: Rene Delgado
ACD/CW: Jono Paull
Art Director: Brian Marcus
Copywriter: Gretch Zachan
Producer: Tim Allan
Account Director: Susan Stefaniak
Account Director: CJ Nielsen
Account Supervisor: Abby Bridgeo
Production Company: The Gentlemen
Directors: The Gentlemen
Executive Producer: Greg Jones
Line Producer: Jonathan Becker
Editorial House: Utopic
Editor: Craig Lewandowski
Editor: Kat Pryor
Executive Producer: Heather Mitchell