In 2016, the chain of opticians Krys celebrates turning 50, the perfect opportunity to reemphasise its strong and unique brand promise: 'Krys, you’re going to love yourself'.
With a minute long anniversary film thought up by Les Gaulois agency and produced by Rudi Rosenberg, Krys is making its big return to the screen and is sending a message to the French public : it’s now been 50 years that Krys opticians have been taking care of our lives just as much as our eyes...
Creative Credits:
Advertised brand : KRYS
Advert title : "Before, I was there..."
Advertising Agency : Les Gaulois, Paris, France
Art Director : Pietro Sotgia
Copywriter : Eric Galmard
Published : March 2016
Production : Insurrection
Director : Rudi Rosenberg
Post-production : H R C L S