Jaguar launches its newest marketing campaign, “New Generation of Jaguar,” supporting the unprecedented introduction of the all-new XE compact luxury sedan and the all-new F-PACE performance SUV, available at retailers this spring.
The spot is a continuation of the brand's highly acclaimed British Villains campaign and stars British actors Tom Hiddleston and Nicholas Hoult and is also directed once again by Tom Hooper.
The two new vehicles are vital to Jaguar’s full model line-up, enabling the company the potential to triple its U.S. market share. Last fall, Jaguar announced the radical transformation of its line-up, creating a family of five all-new or substantially refreshed 2016 and 2017 model year luxury vehicles. It's the first time in 10 years that the brand has a five car line-up.
The new multi-faceted campaign from Jaguar, in collaboration with its creative agency, Spark44, and its media buying agency, Mindshare, is the largest marketing effort in the brand’s history and evolves Jaguar’s "British Villains" campaign that debuted in the 2014 Super Bowl campaign. Below are campaign specifics for coverage consideration.