This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists that could potentially save lives; an original way of using Spotify to spread a humanitarian message.
Creative Credits:
Ad Agency: Young and Rubicam Prague
Managing Director: Tomas Dvorak
Executive Creative Director: Tereza Svěráková
Copywriter: Santiago Cosme
Head of Art: Atila Martins
Web Programmer: Martin Stastny
Animation: Telegram Films
Intern Copywriter: Delio Augusto
Universal Music,s.r.o.:
Head of new business: Michala Jalovecká
Doctors Without Borders:
General director: Pavel Gruber
Head of fundraising: Kateřina Smolková