A year after the launch of its McFirst menu, McDonald’s turned to its ad agency BETC, Paris to develop a new campaign to promote the menu.
Helmi, a young director behind music videos for among others Brodinski and Tiga, directed the spot, it was produced through Insurrection.
The films are followed by an outdoor campaign, radio and digital.
Creative Credits:
Advertising Agency: BETC, Paris, France
Agency Management: Henri Tripard,Julien Grimaldi, Juliette Aguglion
Creative Director: Olivier Apers
Art Director: Sophian Bouadjera
Assistant Art Director: Romain Ducos
Copywriter: Lucas Bouneou
Traffic: Stéphanie Renoir-Mousli
Producers: David Green, Caroline Bouillet / Insurrection
Sound Production: LGM
Director: Helmi